Advertise with Machinery Lubrication India (MLI)

Expand Your Brand’s Reach in the Lubrication Industry

Machinery Lubrication India (MLI) is the only magazine in India dedicated to Lubricants, Lubrication & Reliability. Since 2001, MLI has been a trusted resource, providing industry professionals with insightful articles, real-world case studies, and best practices to enhance machinery performance.

With a bi-monthly circulation of over 19,000 plus readers across India, Bangladesh, Sri Lanka, Pakistan, Oman, Qatar, Kuwait, Saudi Arabia, and the UAE, MLI offers an exclusive platform for advertisers looking to connect with decision-makers in the lubrication and reliability sector.

Advertising Solutions

Print Ads

Cover Page, Center Spread, Premium Positions
Advertorial & Belly Band
Full-page, Half-page, and Customized Options Available

Digital Ads

Digital Newsletter: Place your message directly in the inboxes of subscribers
Online Banners: Reach a wider audience through targeted website advertising
Social Media Exposure: Expand your reach through industry-focused social media engagement, connecting with the right audience for maximum impact

Why Advertise with Machinery Lubrication India?

Reach 19,000+ Engaged Readers: Connect with professionals across Manufacturing, Automotive, Oil & Gas, Power Generation, and more.
Exclusive & Segment-Specific: India’s only dedicated magazine for lubrication, available in print and digital formats.
Expand Your Reach: Total estimated readership of nearly 60,000, including digital impressions and pass-along readership.
Affordable & Impactful Advertising: Cost-effective options for every budget, with exclusive rates for SMEs.
Build Credibility: Align your brand with a trusted industry publication known for expertise and integrity.
Maximize Impact & ROI: Invest ₹25,000 to reach 100,000 targeted viewers at just ₹0.25 per impression.
Personalized Service: Get tailored, responsive support to ensure a seamless advertising experience.

Target Key Decision-Makers

Plant Managers
Maintenance and Reliability Managers
QC Managers
R&D Personnel
Academia

Advertising Packages & Pricing

We offer customizable advertising packages to fit your business needs. Download our Media Planner 2025 for detailed pricing and specifications.

Frequently Asked Questions (FAQs)

Advertising & Reach

Q: Why should I advertise in MLI instead of a general industry magazine?
A: Unlike general industry magazines, MLI specializes in lubricants, lubrication, and reliability, ensuring your ad reaches a highly targeted audience of decision-makers in manufacturing, oil & gas, power, automotive, and heavy industries.

Q: What is the reach of MLI?
A: MLI reaches 19,000+ professionals, including lubricant manufacturers, suppliers, dealers, distributors, and service providers, with a total estimated readership of nearly 60,000, including pass-along readership and digital impressions.

Ad Formats & Customization

Q: What advertising options are available?
A: We offer print ads (cover page, center spread, belly bands, full-page, half-page), digital newsletters, online banners, social media promotions, and sponsored content to help maximize brand exposure.

Q: Can I get a customized advertising package to fit my budget?
A: Absolutely! We provide flexible advertising solutions with special pricing for SMEs, suppliers, and dealers, ensuring you get the best ROI.

Q: How does digital advertising in MLI work?
A: Our digital ads appear on high-traffic industry platforms, including our website, email newsletters, and social media (LinkedIn, Facebook), ensuring maximum engagement from professionals actively seeking lubrication solutions.

Performance & ROI

Q: How cost-effective is advertising with MLI?
A: With rates starting at ₹25,000 for 100,000 targeted impressions (₹0.25 per impression), MLI offers one of the most affordable and impactful advertising solutions in the lubrication industry.

Q: How can I measure the effectiveness of my ad campaign?
A: We provide performance tracking for digital campaigns, helping you analyze reach, engagement, and leads generated from your advertisement.

Industry Expertise & Trust

Q: Why is MLI a trusted platform for lubricant industry advertising?
A: MLI has been the leading publication for lubrication and reliability professionals since 2001, ensuring high industry credibility and targeted exposure for advertisers.

Q: How does MLI help my brand stand out in a competitive market?
A: With exclusive content, industry reports, case studies, and expert interviews, we align your brand with top thought leaders in lubrication and reliability, enhancing your reputation and visibility.

Book Your Ad Space Today!

Contact: +91-657-238-3238 (weekdays, office hours)

Let MLI help you reach the right audience and grow your brand in the lubrication industry!