Industry News
Ms. Mansi Madan Tripathy as its new Managing Director
Mansi, former CMO, Shell Lubricants India Cluster, to take over her new role with effect from August 1, 2016
Shell Lubricants India announced the appointment of Ms. Mansi Madan Tripathy as the new Managing Director of the company. Mansi, former CMO of Shell Lubricants, would succeed Mr. Nitin Prasad, who moves on to take over as the Chairman of Shell Companies in India with effect from August 1st, 2016.
Mansi brings in 20-years of marketing, sales, insights and strategy experience to the office. In her new role, she shall be responsible for leading all the business activities for the Lubricants business in India, Bangladesh, Sri Lanka and Nepal. Mansi has been the architect of digital marketing & social media footprints for Shell Lubricants in India. Leading the marketing team at Shell Lubricants , Mansi has been an advocate of a new direction; weaving ‘direct consumer connect’, ‘industry influencer engagement’ and ‘greater awareness initiatives’ intractably into the company’s brand marketing strategies. With her in-depth global knowledge of the market structures, consumer psychology and trade dynamic, as MD, her focus shall be to strengthen the company’s presence in India, delighting our customers and consumers and building an organisation that’s motivated and growing. Building and maintaining relationships with key business stakeholders and streamlining the efforts of Shell Lubricants across the country shall also be an important aspect of her new role.
Prior to Shell Lubricants, Mansi’s experience spans across 17 years at P&G in key positions like Director for Global Male Grooming, P&G and Asia Pacific Head for Consumer and Market Knowledge. As part of her global leadership roles, she has worked across countries like Geneva, Singapore and Boston; working on diverse product categories, new initiatives and equity development of global brands like Pantene, Olay, Vicks, Gillette, Pampers, Whisper, Ariel and Tide.
Mansi is a B. Tech degree holder in Electronics and communication from National Institute of Technology Kurukshetra and an MBA in Marketing from S.P. Jain Institute of Management & Research.
Vedanta Signs Agreements with South African Companies for Underground Mining Technology
Agreements signed by Hindustan Zinc Limited, a subsidiary of Vedanta Limited Vedanta Limited, India’s leading diversified natural resources company, today announced that it has signed two memoranda of understanding (MoUs) with South African companies for the development and supply of equipment, and the transfer of technology, with the aim of improving safety and productivity at the mechanised underground mines of Vedanta’s subsidiary, Hindustan Zinc Limited (HZL).
The first MoU relates to development of ground support systems that are critical for operational safety in underground mines. It is envisaged that these systems will be manufactured in India. The second MoU covers the manufacture of underground utility equipment and specifically the development of local skills in India to maintain this equipment.
ExxonMobil Collaborates with Micrimatic Machine Tools as an Official Lubricant Partner
ExxonMobil Lubricants Private Limited is the official lubricant partner of Micromatic Machine Tools Private Limited, the marketing and service company of the 1,200 crore Ace Micromatic Group that is India’s largest machine tool conglomerate. Through this partnership, Mobil Industrial Lubricants will support Micromatic with its advanced range of industrial lubricant products and services, backed by its leadership and expertise in the lubricants market.
Micromatic Machine Tools is the preferred supplier for many Indian OEMs and component manufacturers. Through this collaboration, ExxonMobil aims to offer Micromatic customers its high quality products addressing application needs supported by the Solcare program for coolant management. Mobil distributors’ ability to collaborate with the Micromatic service team will ensure customer satisfaction through technical services and on time product deliveries.
In addition, the joint partnership will create greater awareness of using the right oil, at the right time and at right place through training programs, customer education seminars and knowledge enhancement sessions with Mobil and Micromatic engineers. All of these will contribute to the success and strengthening of the long-term relationship.
Mr. Glen Sharkowicz, Industrial Lubricants Marketing Manager, Asia Pacific, ExxonMobil Fuels & Lubricants, said, “ExxonMobil works closely with equipment builders (EBs) to analyze machinery and equipment trends, as well as identify effective solutions that improve equipment efficiency and performance. Our collaboration with EBs has led to the development of advanced high performance lubricant solutions that our customers can rely on. Our partnership with Micromatic, one of the leading machine tool developers, will help us push the boundaries of lubrication formulation and performance”
Mr. TK Ramesh, CEO, Micromatic Machine Tools Pvt. Ltd, said, “With over two decades of experience and supplying more than 25,000 machines in India and abroad, we understand the demands of manufacturing industries. ExxonMobil’s team has used its application expertise and enabled partners like us improve product performance and efficiency of our machines. Micromatic welcomes this partnership with ExxonMobil in light of the growing global demand for Indian-made equipment and we look to leverage our collective knowledge and expertise to bring improved performance and productivity to our customers. We also look forward to Mobil’s expertise in selection of appropriate fluids which is in line with our commitment to promote Green environment.”
“In India, the machining industry is the backbone of growth for industrial manufacturing. India is progressing towards becoming a technology focused manufacturing hub as part of the government’s ‘Make in India’ initiative. Mobil Industrial Lubricants is proud to partner Micromatic to better understand the needs of Indian component and equipment manufacturers, provide them with customized solutions that will help them achieve a winning advantage,” said Shankar Karnik, General Manager, Industrial, ExxonMobil Lubricants Pvt. Ltd.
“As part of our partnership, we have developed a program, which includes a quick reference guide for customers on lubricant management and ensures all Micromatic customers across India have access to the right lubricants at the right time, resulting in customer delight and assurance. This allows both Mobil and Micromatic to bring their combined capabilities to achieve new heights of equipment productivity and efficiency,” added Imtiaz Ahmed, Asia Pacific Mobil SHC Brand Manager, ExxonMobil Lubricants Pvt. Ltd.
