Industry News
Gulf Oil and Cricket
Gulf Oil has been a pioneer in the Lube Industry, like in many other numerable instances, by associating with Champion IPL Teams, who dictate the true brand values of Gulf of Quality, Endurance and Passion, for almost a decade. Te momentous mark of Gulf Oil’s history began in 2011 when it became the associate sponsor of the iconic IPL team, Chennai Super Kings. With this partnership not only Gulf made strong inroads in the Southern market but won many millions hearts. Since then Gulf Oil India has become inevitable in the circle of cricket and has grown from strength to strength. In 2017, Gulf Oil put the fans of RPSG on the centrestage with its Gulf ‘Go Far Har Bar’ campaign and celebrated the cricket passion of every Indian. Recently, Hardik Pandya joined Mahendra Singh Dhoni, who has represented Gulf Oil since 2011. “I am excited to be associated with Gulf Oil, It is a global brand recognised for its high-performance products”, said Hardik. Cricket is defnitely not just a sports endorsement for Gulf but it’s a medallion which Gulf wears with zeal to create an experience for its fans.
New-Gen Magnatec Range of Engine Oil Launched By Castrol
Castrol has launched the latest generation of MAGNATEC engine oil featuring unique DUALOCK technology. It uses a combination of two different protective molecules that lock together at the engine surface to create a powerful force-feld of protection, delivering a ground breaking 50% reduction in warm-up and stop-start wear, according to Simon Edwards, Head of Technology. The DUALOCK technology is available on the full range of the MAGNATEC product portfolio across viscometrics, addressing the evolving needs of the Indian passenger car market.