Castrol Power1 Collaborates With MTV For India's Ultimate Motostar to Promote Motorsport Talents
Castrol Power1, supported by Castrol India, has collaborated with MTV for India’s Ultimate MotoStar to promote motorsport talents on a national platform. The initiative is a hunt for India’s next Moto Racing talent. According to the brand’s statement, it has received an overwhelming response from biking enthusiasts from across the country. The brand’s statement revealed that almost 9000 biking enthusiasts have already completed registrations. While talking about the initiative’s purpose and its encouraging response, Rohit Talwar, Vice- President- Marketing, Castrol India, stated, “We invested in Castrol Power1 presents India’s Ultimate MotoStar on MTV to provide a platform for talented individuals to showcase their skills and pursue their passion for racing. There is growing interest in motorsport in India, and Castrol Power1 India’s Ultimate MotoStar can be the ideal platform for India’s talented young riders to showcase their talent and enhance their bike skills, allowing them to fasttrack their racing career. It will significantly accelerate the development of future racing stars and catapult them into the global arena. “We are pleased to see an encouraging response coming in from a wide range of cities, including tier II and III cities like Porbandar, Siliguri, and Bhilai. This reaffirms our belief that motorsport talent exists in every corner of India, and it is our mission to nurture and support this talent,” he further added. The participants will undergo multi-phase selections, starting with regional auditions in Mumbai, New Delhi, Kolkata, and Chennai in March 2024. Top 18 would be skimmed from contestants nationwide during the auditions phase, who will then participate in a training program led by Rajini Krishnan, at the Kari Motorway in Coimbatore. The winners will get the opportunity to further hone their skills at the Castrol Honda LCR MotoGP team facility in Europe.