Advertising • 2026 Media Planner
Machinery
Lubrication
Your brand. In the right company.
A specialist audience of lubrication, maintenance and reliability professionals. In print, online and in the inbox.
- 25,000+
- Reported readership
- 6 editions
- Per year, in print and digital
- Since 2012
- Specialist industry publishing
Audience figure reported in the 2026 Media Planner. Campaign views and leads are not guaranteed.
The people behind plant performance
A specialist readership.
A natural fit for your message.
MLI brings practical lubrication knowledge to the people working with machines every day.
- Plant and engineering leadersAsset performance, operating costs and long-term reliability.
- Maintenance and reliability teamsLubrication practices, contamination control and failure prevention.
- Quality, R&D and technical specialistsProduct performance, oil analysis, research and training.
Practical articles, field experience and technical insight.
Read the latest edition
Manufacturing • Power • Oil & gas • Steel • Cement • Mining • Automotive • Pharmaceuticals
Placements & rates
Three channels.
One focused audience.
Compare formats and published rates, then speak with Taruna about the right mix for your campaign.
Website placements
Homepage banner
Put your brand alongside the latest edition, technical articles and industry resources.
1129 x 180 px₹50,000/ month
Check availabilitySidebar display
Stay visible as readers explore lubrication and reliability topics. Reflows into the page on mobile.
355 x 355 px₹40,000/ month
Check availabilityInside-article banner
Reach readers in the context of a technical article, after its opening passage.
1200 x 300 px recommended₹15,000/ month
Check availabilityExamples show existing advertisements, not available inventory. Artwork scales without cropping. Inside-article banners also support 1129 x 180 px.
Print magazine placements
Six editions. A lasting print presence.
Full pages, half pages, advertorials and premium positions. All amounts below are from the 2026 rate card, in Indian rupees.
| Placement | 2026 rate | Enquire |
|---|---|---|
| Premium inside full page | ₹75,000 | |
| Inside full page | ₹65,000 | |
| Advertorial, per page | ₹38,000 | |
| Premium inside half page | ₹38,000 | |
| Inside half page | ₹32,000 | |
| Placement | 2026 rate | Enquire |
|---|---|---|
| Cover page | ₹2,15,000 | |
| Centre spread | ₹1,60,000 | |
| Back cover | ₹1,10,000 | |
| Belly band | ₹85,000 | |
| Front inside cover | ₹85,000 | |
| Back inside cover | ₹80,000 | |
Newsletter placements
Delivered to the inbox.
Monthly newsletter
Your message.
Alongside useful industry insight.
Choose one of three premium banner positions, or book all three as a newsletter takeover.
1129 x 180 px • JPG, PNG or optimized GIF
Discuss a newsletter placement
2026 published rates, for India circulation. Availability, dates and applicable taxes are confirmed in your proposal. Ask us about international pricing.
PDF rate cards
Annual packages
Build a presence.
Keep the conversation going.
Five published tiers, with print and digital benefits. Choose a starting point and agree the final mix with Taruna.
01Digital Kickstart₹50,000-2 lakhannual investment
- Print benefit
- Priority print listing
- Digital benefit
- 2 social media mentions and a newsletter footer ad
- Training & product benefit
- 2.5% off, subject to applicable terms
02Starter₹2-4 lakhannual investment
- Print benefit
- 1 complimentary standard half-page
- Digital benefit
- Inside-page website banner for 2 months
- Training & product benefit
- 5% off, subject to applicable terms
03Value₹4-6 lakhannual investment
- Print benefit
- 1 complimentary premium half-page
- Digital benefit
- Website sidebar for 4 months and an inside-page banner
- Training & product benefit
- 7.5% off, subject to applicable terms
04Premium₹6-8 lakhannual investment
- Print benefit
- 1 complimentary standard full-page
- Digital benefit
- 1 newsletter strip and website sidebar for 6 months
- Training & product benefit
- 10% off, subject to applicable terms
05EliteAbove ₹8 lakhannual investment
- Print benefit
- 1 complimentary premium full-page
- Digital benefit
- Newsletter takeover (3 strips) and top website banner for 12 months
- Training & product benefit
- 12.5% off, subject to applicable terms
Package benefits as listed on page 17 of the 2026 planner. Confirm eligibility, scope and any unspecified durations before booking.
Artwork & publication
Ready when
your creative is.
Find the format you need below. Before preparing final artwork, confirm your placement, template and deadline with Taruna.
Download full media kitDigital artwork
- Homepage and newsletter
- 1129 x 180 px
- Sidebar
- 355 x 355 px
- Inside article
- 1200 x 300 px recommended; 1129 x 180 px also supported
- Files
- High-resolution JPG, PNG or optimized GIF. Supply the destination link with your creative.
Print artwork
Supply a print-ready PDF or high-resolution JPEG, in CMYK at 300 DPI.
- Full-page trim size
- 200 x 270 mm
- Half-page trim size
- 200 x 135 mm
- Belly band
- 465 x 101.6 mm
Keep essential text and logos inside the safe area. Request the final template, bleed and safe-area requirements for your specific placement before preparing artwork.
Publication and booking dates
The magazine is bimonthly: January-February, March-April, May-June, July-August, September-October and November-December. The digital newsletter is monthly.
Contact Taruna with your preferred issue or campaign month. Booking and artwork deadlines must be confirmed for each placement.
Advertising and editorial
Advertisements and advertorials are paid placements. Technical articles and industry-news submissions are reviewed separately by the editorial team; buying an ad does not guarantee editorial coverage.
Editorial submissionsTalk to Taruna
Let's find
the right fit.
Share your brand, audience and timing. We will come back with suitable placements and a proposal.
Request a proposal
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